A virtual tour is any immersive digital solution that lets you walk around/explore a location or area without visiting it in person. As for the format of the tour, everyone has a different perception about it, but most stick to the description that virtual tours are presented with lifelike visuals that recreate the physical experience in one way or another. Compared to photos and videos, this technology offers a more accurate and immersive experience. This is one of the best innovative marketing tools that can help bring new clients to your business.